Why You Should Hire a Professional Copywriter

Why you should hire a copywriter“How can a company who knows nothing about my business do a better job than me?”

That’s a question that we’ve been asked a few times before at Westgate Digital. And you know what? It’s a very good question… Indeed, how can we, a digital marketing agency with no prior knowledge of your business, suddenly create website content or sales letters that convert visitors better than you can.

After all, you know your business inside out, right?

Aha, and that right there is the problem!

You see, you look at your products and services from a seller’s point of view, not the customer’s, and this can often be your biggest weakness.

As Sonia Simone from Copyblogger says; “it can be really tough to be objective about your own business.” And it’s a very good point. A business owner themselves will often be too close to their products and services to see what really makes them a must-have, and they may well miss the most important benefits of what they’re offering.

However, as someone looking in from the outside, a professional copywriter will see your business objectively and look at what you’re offering from a customer’s point of view, not yours.

From this fresh perspective, a copywriter will be able to spot the real benefits of the products or services that you’re offering. And this can be incredibly beneficial, especially when business owners are unsure of the difference between benefits and features and start telling prospects what their product has and does (features), rather than…

How it will improve their life…

How it will save them time or money…

How it will help them to gain bigger muscles, faster…

How it will help them to lose weight, quickly…

i.e. BENEFITS!

A copywriter will be able to step into the customer’s shoes, and view your products and services from their perspective, rather than yours. The subsequent sales copy or website content will then be written with the customer firmly in mind, which will serve to increase conversions and generate greater profits for your business.

So what do you think?

Have you had any experience of hiring a sales letter or website copywriter to promote your product for you?

Perhaps you’ve written your own sales copy before and you’ve been disappointed with the results? If so, let our expert copywriting team help you out, because believe me, we know how to focus on your customers, and that’s exactly what you need if you want to make sales.

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